BlackHat Seo

At least since the Google Update called Penguin Black Hat SEO is on everyone's lips. Or. Since then it is not easy to apply these somewhat seedy SEO techniques. This report explains how it works and gives tips on which principles of Black Hat SEO can be safely used.

What is Black Hat SEO?

Every website initially faces the problem of getting up in search engine rankings. Traditional methods take a long time and are not always promising. So, some people have started to fool Google & Co., the website in question would be more relevant than it really is. And that was done with Black Hat SEO techniques . In particular, this means deliberately violating the guidelines of search engines in order to take the optimization to the extreme.

In concrete terms, this is more about SEM, that is, about search engine marketing, which, in contrast to SEO, mainly focuses on so-called off - page optimizations for search engines.

Offpage measures

An offpage optimization refers to trying to promote your site from the outside . That is not forbidden or disreputable. But Black Hat SEO in this case uses more self-serving methods.

When an SEO agency promises top rankings for a website to be optimized, it often applies black hat measures and bypasses the ranking guidelines . You should first inform yourself about this agency before you book it. Occasionally such SEO measures lead to penalties for a URL instead of positive effects in the SERPs.

Backlinks generation

Rather than backlinks over time through marketing measures hard to work out, namely, by external websites of its own link to their own website, you build even those shadows. It used to be known as the signposts or doorway pages . Such an doorway is a nearly empty page, on which only the desired backlink was housed. The cause of the URL signpost was quickly spiked by Google and so the SEO community had to move on and come up with something new. The result is to rent your own domains, to store keyword-optimized content there and to set the backlink to the page to be promoted.

Note: Read my blog post for knowing more methods about backlinks generation. http://digitalmediatrend4.blogspot.com/2018/06/seo-techniques-marketing-websites.html

This is very good and fast for some time, because webspace and domains are almost free (see the best and cheapest webspace host ),

Content management systems like WordPress allow fast and comfortable building of websites with a lot of content (eg with the help of plugins ),

Plugins like Yoast allow you to efficiently write content for individual focus keywords.

Keyword Stuffing

Another component of Black Hat SEO, which of course no longer works, is the so-called keyword stuffing . The principle is simple, an attempt was made to accommodate the focus keyword as often as possible in the text. The reaction of the search engines was that a too frequent occurrence of a search term was punished . Currently, it is even the case that the meta-tag keywords , which previously had a great importance, is no longer relevant under the measures for search engine optimization.

Disguised Links: Cloaking

As Cloaking refers to the camouflage of external links as internal. In principle, this is quite simple, because an internal link actually points to an external website and not to one's own domain.

However, cloaking makes sense as a marketing tool outside of Black Hat SEO as well, when it comes to tracking user behavior and detecting and reducing bounce rates.

Hidden text

Also, things like making invisible text that promotes the keyword, such as writing white text on a white background, or using CSS statements like display: none , do not work today to affect a search engine .

The opposite of Back Hat SEO is White Hat SEO, which relies on tools and techniques for search engine optimization that have been explicitly approved or even provided by Google, Bing and others.

Artificial traffic

This is the artificial generation of traffic on the website. This includes both page views and clicks on links. The purpose of this measure is to manipulate statistics as created by Google Analytics. Especially in Affiliate Marketing the traffic plays a role. Often so-called artificial traffic is generated by the Tor network. The danger is to be discovered and then possibly banished from the search result.