SEO Techniques: Marketing Websites Successfully

What is SEO?

SEO stands for search engine optimization and now combines almost everything that is related to the marketing optimization of your own Internet presence in order to rise in the hit lists of the search engines up. In principle, SEO has also become synonymous with SEM and SEA (off-page optimizations as well as advertising in search engines, including affiliate programs).

In this article we introduce some effective but easy-to-use SEO techniques that will bring you up in the SERPs.

OnSite / OnPage measures

OnSite is everything that happens directly on your website, so you can directly influence yourself. This includes content, internal links, links to the outside, the structure of your pages, keyword optimizations , etc. Successful online marketing for search engine optimization starts in this area.

Create content

This activity is completely independent of search engine optimization and online marketing techniques , but of course also affects rankings. Apart from the placement in hit lists, it does not bring any visitors to the site, if they find no further information. Therefore, the first activity is to create content.

Here you should be careful to consider the basic principles for successful SEO .

Freshness of the contents

Since 2001, Google also evaluates how current texts are and when they were last changed, how often and what is the change history . To distinguish between several categories of texts:

§  Seasonal content: These have a low half-life, which may fluctuate periodically (winter fashion, for example, is only 3-4 months long, not more and again next year, etc.). These texts must be flanked by more, otherwise they disappear in the sinking

§  Evergreens: Almost always, but what does that mean? In 10 years, almost everything changes. In any case, a revision within the lifetime of the website is hardly necessary

§  Updates and news: The content requires an adaptation on schedule, alone to take into account new terms in the market. After all, you want to be found for it

For each category, there is another recommended approach. You should first think carefully about what kind of content you created.

Evaluate visitor behavior

As just written, that goes very well with Analytics or the Webmaster Tools. It is important to answer the question according to which interested users are actually looking for which keywords are relevant. The Webmaster Tools give as a very good SEO measure information about which place in the SERPs due to the applied search engine marketing one has ranked with which search term.

Keyword optimization

Targeting content to search terms used to find the page in Google is one of the very important techniques. A keyword stuffing should be avoided in any case, which nowadays brings only trouble (or a Google Penalty). In general, you can use tools like Google Webmaster Tools for Search Engine Optimization online, making it easy to evaluate traffic sources. Another good thing is to run Google AdWords ads for the following reasons. First, you can use AdWords to find out which keywords and keywords your audience is looking for and align their content accordingly.

Second, Google Analytics allows a very good advanced user behavior analysis in conjunction with AdWords, including bounce rates, conversions, and more. Also, the internal and external linking of the homepage, as seen by a search engine, can be checked. As keywords are here only link building and link juice called.

However, those who want to delve deeper into the subject and achieve optimal results can not avoid a semantic analysis . The so-called word cloud is a component of this approach, but also connections of thematic complexes play a role. Who tackles this, should either know well about it or hire an SEO agency.