SEO Tips For Better Ranking

Fast to succeed with these SEO tips

Quick-to-use tricks and tips for webmasters and authors. Apply and noticeably better rank, is the motto of the following tips!

Focus keyword

Concentrate on one keyword per post or HTML page . Compound terms like "buy shoes" are considered a keyword. If the website for more keywords rank, then write several posts, per ranking term a contribution, but not two, because otherwise they zueiandern in competition (cannibalization).

Position of the keyword

Use the focus keyword in multiple places in the document, including variations and synonyms . Definitely put in an H2 or H3 headline. Also name the keyword in the first paragraph of the text.

Frequency

In the past, Keyword Stuffing went further, today it is counterproductive and leads to penalties by Google. 
There is no exact number for the frequency of a term for which the text should be optimized. Some say that it should not occur more often than in 1.25% of the cases , measured by the number of words, others see 3% as the upper limit. In any case, do not use too often.

Compress images

The loading time of websites is a criterion that weights Google. You can use Google's PageSpeed ​​Insights test to find out how fast a page loads for mobile devices and for desktop PCs. 
With the plugin WP Smush you can compress any image lossless , even JPEGs. The plugin is free and packs all images directly when uploading. Existing media can be subsequently reduced in size in a batch run.

Publication date of posts

Sometimes, old content may be well rated by search engines. However, this is often due to the number of existing backlinks, the PageRank or the age of the domain as well as the click-through rate in the hit lists and the duration of the visitors or a low bounce rate (just to name a few of the many criteria).

For Evergreen content , which is almost always valid, we recommend removing the publication date from the post. This date is automatically set by WordPress, you can remove it with a plugin (such as the Date Exclusion SEO Plugin) or by editing the theme files.

The length of the content

As a minimum, I recommend 300 words (which also coincides with the requirement of the WordPress SEO plugin by Yoast). Better still are 700 words or more. A statistic states that among the top 10 hits in the search result, on average, well over 1000 words can be found.

Call to action

To increase the length of stay on a page and thus reduce the bounce rate, at the end of a post prompt the reader for an action. 
For example, you can offer the entry in a newsletter, perform a poll or something similar. See also the following point:

Integrate social media

Not only because of the length of stay, but also to take advantage of the social media (range increase, user retention ), you should install buttons for Facebook, Twitter, Pinterest or Google+.

This evaluates the page in my opinion visually, because the small icons visually leave a good impression. Many SEO plugins offer this option from home, such as that of Yoast or All in One SEO.

Set outgoing links

It's a good idea to use a few links to external URLs in a post. These references should go to domains that enjoy trust in the eyes of Google (Trust) and which of course should be thematically appropriate. These should not be nofollow links, because they are considered as missing from the search engine's point of view.

Write thematically fitting articles

You have already contributed to a Focus keyword. Now it is time to create related articles that support the meaning of the original article and build a semantic structure on your website. Furthermore, it is then possible to build an appropriate link profile through internal linking , which is to be assessed positively from the point of view of search engine optimization.