Off-site/ Off-page optimization

OffSite / OffPage activities

OffSite or OffPage search engine marketing refers to everything that happens outside of your web presence, but influences it indirectly. One reason for this influence is Google's PageRank algorithm . OffPage is almost the opposite of OnPage and was weighted more heavily before the last Google Updates than it is today. However, search engines like Bing rate Google significantly more off page factors than Google and make the link building attractive again.

One should by no means neglect off-site measures and rely not only on the easier-to-manage and with less effort on-site web analytics and activities. Even if there are more simple tricks for direct influence, the supposedly simple way usually does not lead to the very top and certainly not on SERP 1.

Backlinks

Backlinks are references or links from external pages to your domain, which include search engines for the evaluation of a website . Previously backlinks were one of the most important criteria in search engine optimization par excellence. Today, at the latest after the Google Penguin update , the backlink has decreased in importance. It can even be dangerous to have a backlink to your own domain from a bad link source, as Google is partially penalizing it.

If you enjoy the dark side of power, you can also look into Black Hat SEO to dangerously build backlinks as part of link building, so that link popularity in search engines increases or the ranking improves. This includes the technique of referrer spamming , which can not be enjoyed without caution. Web spam and link building is dangerous, because it can cause penalties , ie punishments by the search engine. Getting rid of a penalty is a time-consuming bureaucratic act that you'd better try to avoid. There are plenty of other marketing measures that you should try before!

Social Media Dissemination

Social media also has something to do with backlinks, but is related to networks like Facebook, Twitter, Pinterest, Instagram and others. Search engines are involved in the evaluation of a page, whether a website on social media is called and if so, how often. Well-known SEO technique is so to tell the friends on Facebook from his own website, to move them to a Like and pass on the link friends friend. On Twitter you can achieve something similar.

On photo sites such as Pinterest , you can specifically draw attention to their websites by posting thematically matching visual material. So you should not neglect social media marketing and consider methods in addition to OnPage. The benefit of social media activity is the chance for more traffic . This even leads to the extent that, in the ideal case, a positive feedback results, which is almost viral. The process goes something like this: First you build content on his website or blog. Then post it on Facebook and in other forums. If the contents fit and are provided with interesting images and text , then there will be followers. These spread your content to a certain extent and above all give you valuable feedback about tweets and comments. First of all, this makes it worthwhile for you to produce more content and second, you can do that more purposefully. Which in turn leads to more users on the net favoring your posts and increasing the number of visitors to your page.

Creative approaches

You should not be too brave if you want to optimize search engine sites and find them in organic search results. Everyone is advised to take a look at Xovi's popular Xovil-based Keyword Competition , where they even won a car for the winner. It was in this competition to come in the Google ranking for the term Xovilichter in first place. This word is an invention that has been specially created for the challenge ! As you can see, some creative tweaks outside of the White Hat area led to victory. So techniques for link building were applied, also called Private Blog Network(PBN) are known. However, a detailed analysis of the winner's text also showed that the content has a large scale and is well structured!

However, this type of online marketing requires a lot of practice and knowledge and should not be used lightly. However, anyone who wants to successfully run an advanced search engine marketing system is not entirely about switching to the gray area or entering it. Nothing works without tools . In any case, a crucial factor for search engine optimization is the link popularity of websites. Building a corresponding third-party link, however, is challenging and time-consuming, no matter how you do it.

As far as backlinks are concerned, there are a few qualitative differences, as   documented in the article Backlinks Quality Factors for the Rankings . Those who want to play it safe should keep an eye on the loading times of their website. This can be done very well with Google's PageSpeed ​​Insights Tool . Because even the load time of a page is now a quality criterion!

We hope to give you an idea of ​​how many different factors play a role in increasing the PageRank of a domain and optimizing for a search engine . What we only mentioned in passing, for example, is the age bonus a domain just gets for having existed for some time.